L'Oreal announces Miu Miu licence, after Asian sales disappoint
February 09, 2024 at 02:39 am EST
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PARIS (Reuters) - L'Oreal has signed a licensing agreement with high end fashion label Miu Miu for beauty products, the French cosmetics giant said on Friday.
"Following the successful collaboration with the Prada brand, Miu Miu is now joining the L'Oréal Luxe division for a new beauty chapter," the company said.
L'Oreal expects to launch the first fragrances in 2025 under the agreement, which encompasses the creation, development, and distribution of beauty products.
L'Oreal on Thursday reported a 6.9% rise in fourth quarter sales, slower growth than in the previous quarter, as its travel retail business continued to feel the pinch from tighter control by the Chinese government of resellers known as "daigou".
Analysts at Barclays said that they had expected Asia travel retail issues to take longer than the market expected, but that the scale was greater than they expected.
(Reporting by Piotr Lipinski and Mimosa Spencer; editing by David Evans and Jason Neely)
L'Oréal is the world leading cosmetic group. The group offers skincare products (40.1% of sales), makeup products (20.2%), haircare products (15%), fragrances (11.9%), hair colouring products (8.8%) and other (4%). Net sales break down by family of products as follows:
- luxury cosmetics (38.3%): Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl's, Urban Decay, IT Cosmetics Shu Uemura, Biotherm, Helena Rubinstein, Yue Sai, Clarisonic, Atelier Cologne Ralph Lauren, Viktor&Rolf, Diesel, Cacharel and Maison Margiela brands;
- consumer cosmetics (36.6%): L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, Essie Niely, Dark and Lovely, Mixa, MG and Carol's Daughter brands;
- active cosmetics (13.4%): La Roche-Posay, Vichy, CeraVe, SkinCeuticals, Roger&Gallet and Sanoflore brands;
- professional products (11.7%): L'Oréal Professionnel, Redken, Matrix, Kérastase, Pureology, Decléor Shu Uemura Art of Hair, Carita, Mizani and Baxter brands.
Products are marketed through mass distribution and distance selling, selective distribution, hair salons and pharmacies.
At the end of 2022, L'Oréal has 38 production sites worldwide.
Net sales are distributed geographically as follows: Europe (29.9%), North Asia (29.6%), North America (26.6%), Asia/Pacific/Middle East/Africa (7.7%) and Latin America (6.2%).